When we first began working with Uber, our original goal was to assist drivers in increasing the amount of Uber riders in the Montgomery area through multiple types of promotional and advertisement campaigns. In addition to working with Clay McInnis, we had the opportunity to work with numerous Uber drivers throughout the River Region. Most notably, Terrance Woods and Keith Rudolph were a tremendous. They assisted us by teaching us more about so we could better assist them. We met on multiple occasions to discuss certain tactics that may or may not work in the downtown area.
We initially wanted to create a consumer-centric campaign but decided to forego the option due to potential legal issues. Instead, we produced a “hot list” for Uber drivers. These lists will be used when picking up riders who are not familiar with the city. It contains a brief history of Montgomery, and also refers the riders to use local apps such as The Hot Spots app and pages like Eat Mgm and Drink Mgm to find local restaurants and bars throughout the city.